Guides
Field notes for property management companies.
Practical pieces on what a property management website has to do, written from the work rather than from a keyword list.
Field notes
03 guides
016 min read
What an owner acquisition website must do
Read the guideThree audiences arrive on the same homepage. Only one of them grows the company. Here is what that visitor needs to find, and how quickly.
A property management website serves three audiences at once. Renters looking for a home, residents looking for the portal, and owners deciding who should manage a property they already hold. All three deserve a good experience. Only the third one grows the company.
In this guide
- 01One visitor pays for the website
- 02The owner is comparing, not browsing
- 03Answer the fit question in plain language
- 04Show the operating model, not the service list
- 05Make the inquiry short, and make it work
- 06Count owner interest separately
025 min read
Portal links, done right
Read the guideResident and owner sign in are the most used links on the site. Most sites hide them, and the office pays for it in phone calls every month.
In this guide
- 01The portal is the most used thing on the site
- 02Put it where people look
- 03Label by role, not by verb or vendor
- 04Two portals, two doors
- 05Verify the destination, then keep verifying
- 06Give the portal a page of its own
036 min read
What to prepare before a rebuild
Read the guideA schedule starts when content, assets and access are ready, not when the agreement is signed. Here is the whole list, and how to gather it in a week.
In this guide
- 01The schedule starts with the inputs
- 02Content is the long pole
- 03Photography: one real shoot beats a stock library
- 04Access is the quiet blocker
- 05Decide who decides
- 06Inventory what already works
Apply it to your own website.
Book a demo and we will walk through your current site against what these guides describe.