Example website, fictional company
Harbor Line
An example website for a residential manager. Harbor Line is a fictional company that manages rental homes. We built its website around one panoramic photograph and a schedule of property inspections.
The pages
The homes page and the owner inquiry.
The homepage is above. Here are the other two pages, each at desktop and phone width.
What the example leaves out
The forms send nothing. The owner inquiry ends on a button that reads “Concept only, not sent”. Resident links open sample pages or explanatory notes. No client portal is connected. The Shore House and the other homes are fictional, and the photograph shows no client property.
Harbor Line
The brief
- Company
- Harbor Line Residential, a fictional manager of rental homes.
- Audience
- Owners of one to ten rental properties looking for management services.
- Pages
- Three pages, with the resident links above the header on each one.
- Software connection
- No software is connected: the company is fictional. On a client website, the listings and portal logins come from the client's software. Each depends on the embed, feed or link that software provides.
- Where each link goes on a client website
- Each resident link, whether pay rent, maintenance request or resident login, opens the company's resident portal. Each home's apply link opens the company's application form. The owner inquiry is sent to the company.
- Photography
- The Shore House, on the homepage and on its own listing.
Harbor Line
Design decisions
One photograph
The homepage uses one image. The rest of the first screen is the service panel and its two links.
Inspection schedule
The homepage sets the inspection schedule as a table on a navy band.
The inquiry on the owners page
The owners page opens on the three step inquiry. The list of services sits beside it.

Review your website and priorities.
During the demo, we review your website, software connections and priorities for improvement.









