Process
How a project runs.
A clear scope, a private preview and a launch you approve. We build around your company and the software you use.
The four stages
From the first review to launch.
A written proposal before any work, review rounds during the build, and hosting and support after launch.
Review
Website and software review
We discuss the business goal, audiences, current website, software and target date. This establishes whether a rebuild is the right work.
The review covers your current website and your software.
You provideThirty minutes to discuss the problem.
Scope and quote
Agree on scope
We document the pages, deliverables, content responsibilities, software connections, response scope, review rounds and acceptance criteria. You approve the written proposal before work starts.
You provideA decision on scope and terms.
Design and build
Collect content
We collect your content, assets and account access, then confirm the software destination for each website link. We also collect the approved company information for phone and email responses and identify anything still needed before the build starts.
You provideLogo, photography, service facts, portal destinations and the approved information.
Choose a design
We present different layout and visual directions. You choose one before we set the design system.
You provideOne consolidated design decision.
Build the website
We build the homepage and one detail page for desktop and phone review, then complete the remaining pages and inquiry flow.
You provideFeedback in one pass per review round.
Review the website
We check the website and the prepared responses against the agreed criteria and record decisions. Any scope changes are agreed separately.
You provideApproval against the acceptance criteria.
Launch and host
Publish the website
We check content, forms, links, accessibility and performance, and open every destination once more. You approve publication and we record a version that can be restored.
You provideApproval before anything goes public.
Maintain the website
We follow the agreed plan for maintenance, monitoring, updates and support, and keep the approved information current. Requests and improvements are recorded for review.
We host and maintain the website month to month. Your business assets remain yours; our proprietary systems are licensed while subscribed.
You provideA contact for requests and priorities.
Your response service
Approve responses and escalation rules.
We agree on the information, destinations and escalation rules with your team. Calls and email are tested before activation.
See the sample resident and owner pages, then try the prepared phone and email scenarios.
What you approve before activation
- Approved destinations.
- Direct people to your listings, applications and portals. Each destination is checked with your team before launch.
- Approved information.
- Use the company facts you approve, from office hours to repair requests. Questions about unconfirmed fees or availability go to your team.
- Routing by purpose.
- Capture new owner inquiries, help renters find an application and direct residents to your existing process.
- A person takes over.
- Agree on escalation and callback rules before activation. Email automation must pause when your team replies and avoid duplicate responses.
Fictional company. Phone and email examples are scripted; no live line or inbox is connected.
FAQ
Before your project begins.
Budget
We quote setup and month to month service for your website and software, with no long term commitment.
Hosting, routine updates and technical maintenance are scoped in writing. Review support, SEO, AI services and usage charges are priced for the services you choose.
How long does it take?
We agree the schedule after reviewing the scope, content, assets and account access. The schedule starts when those are ready, and the intake identifies missing items and who needs to provide them. If you have a fixed launch date, we agree what we can deliver by then.
Do you use templates?
No. Our developers design and code each website around the company, its content, its software and the people who use it. We maintain tested components for fundamentals such as navigation, forms and accessibility.
Who builds the website?
The founders came from property management into design and development. They design and code each website around your company, content and software, then review and test it before launch.
What happens in the one-to-one demo?
We review your current website, owner inquiry path, renter and resident routes, software connections, project scope and target date.
What happens when a caller asks something that is not approved?
It says it cannot decide that and passes it to the person you name. If that person is unavailable, it requests a callback. Fee waivers, disputes, emergencies and complaints always go to a person. The email reply pauses when a team member answers in the thread.
Is the receptionist on the Harbor Line example live?
No. Harbor Line is a fictional company. Its website works, and its phone and email responses are scripted to show how situations are handled. No phone line, inbox, CRM or calendar is connected to it. Your service is configured and tested with you before it answers anyone.
Which ongoing services can a proposal include?
Additional monthly work can cover market and service pages for Google and Bing, plus company and market information structured for AI answers. The work considers how ChatGPT, Gemini, Claude, Perplexity and Grok find and present company information. Google Business Profile updates, review requests to owners and residents, and approved responses can be included. Conversion rate optimization, lead follow up and CRM support are also available. Your proposal states which services, reporting and charges apply.
Do you guarantee rankings or leads?
No. The proposal lists the deliverables and acceptance criteria we commit to. Rankings and lead volume are outside that commitment. Before publication, we test every agreed listing, application and portal destination while signed out and on a phone. We publish only after you approve the release.
Where are you based?
Plano, Texas. We serve property management companies across the United States.
Review your website and priorities.
During the demo, we review your website, software connections and priorities for improvement.