Regional authority
Cedar & Vale Property Management
A regional operator whose website read like a brochure from a decade ago. This concept separates the three visitor jobs inside the first screen and gives owners a page that argues for the business instead of listing services every competitor also offers.
Rendered in the browser. Not a screenshot of a live company website. Artwork stands in for the company's own photography.
At a glance
PD-T01- Audience
- Owners comparing three management companies in one metro area.
- Constraint
- Owners, renters and current residents all land on the same homepage and want completely different things from it.
- Direction
- Editorial and grounded. Wide measure headlines, real neighbourhood photography, thin rules instead of boxes.
- Starting point
- Regional authority. Owner led hero, local evidence, service model, proof, service areas, process, consultation.
Decisions
03Three doors, not one funnel
Owners, renters and residents get a labelled path within the first screen. No visitor has to guess which part of the site belongs to them, and the owner path is never diluted by rental traffic.
Proof sits above the service list
Service lists are interchangeable between competitors in the same market. Local knowledge, response standards and a named team are not, so those come first and the list comes later.
Portal links are treated as product
Resident and owner sign in are persistent, separately labelled and verified destinations. Not a small link in the footer that teaches people to call the office instead.
Deliverables
05 items- Nine page types built from three genuinely different layouts
- Owner inquiry flow with validation on the server
- Service area pages carrying real local content
- Verified resident, owner and application destinations
- Colour, type and spacing tokens handed over as a documented set
Signature interaction
Concept homepage detailThe service area selector filters coverage without reloading the page and keeps the chosen market in the URL, so an owner can send a colleague the exact view they were looking at.
The screen shown here is a detail of the concept homepage, at full fidelity. The behaviour described here is built into the site, not into this render.
Tap the screen to inspect it closely
Make the first impression the one that lasts.
Tell us about the company, the market and the website you have now. We will show you what a rebuild changes and what it takes.